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SmartyPants Vitamins Launches New Line of Gelatin-Free Multivitamin Gummies at Walmart

The new multivitamins, in adult, children’s, and toddler’s varieties have been formulated without the use of gelatin and with reduced sugar.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

SmartyPants Vitamins is rolling out a new version of its line of gummy products which are formulated without the use of gelatin. Debuting at Walmart stores nationwide, new products include Kids & Toddler, Prenatal & Postnatal, Teen, and Women’s gummies, which also feature new flavors.
 
This news comes shortly after the brand launched a line of “sugar-free” multivitamin gummies, which rely on the use of monk fruit and allulose in order to impart sweetness.  
 
The Kids & Toddler product will also contain less sugar than the leading kids’ gummy multivitamin at Walmart, which is the retail location where the new line of products will be debuting.
 
The new multivitamin gummies are each formulated with vitamin D3, vitamin K1, and vitamin B12. All products are non-GMO, certified by the Clean Label Project, and free of all major allergens, synthetic colors, and artificial sweeteners.
 
The gummies will come in new flavors, which will include Strawberry Crème for Kids & Toddler, Orange Crème for Women’s, Lemon Crème for Teen, and Lemon for Prenatal & Postnatal. The new line of SmartyPants Multivitamins serves as another option within the brand’s portfolio that is both organic and vegetarian, alongside other products which target functional needs such as immune support, sleep, and more.

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